Startups like inshorts are not new for the news industry but they are different with their unique idea to provide any news in 60 words. That’s what high-lightened them among the crowd. It is the biggest challenge in delivering the message to general audience and investors about startup and its feature and that’s where brand love videos joined hands with inshorts.
Inshorts : News Read Android, IOS, App
Formerly known as News in Shorts, are mostly used by Indians to stay updated with summarized News of word count 60. Founded by Azhar Iqubal, Deepit Purkayastha and Anunay Arunavin 2013, today they are the number-one among the news apps across India. However back in 2015 they were emerging as a startup,trying to get funds from the top VC’s and other Funding Capitals. During that period, we got a call from one of the employees of inshorts as they were interested in making an explainer video. They were in very urgent pace to upload the video in Play store, Youtube, Social Media & IOS platform and also to the investors. You wouldn’t as what happened really, we delivered the video in just 10 days and moreover it was without any single iterations. Now, the video has crossed some 1.6 million views on Youtube and few months later they have raised $15 Million dollars from Tiger Global. They are now running with top 10 investors including Lee Fixel, Rebright partners, Binny Bansal. With more than 5,000,000+ downloads in Play store tops the list with 4.6 ratings and also they are successful in Apple’s IOS app store with 4.5 ratings.
Inshorts Video :
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