No more blah blah’s Educate yourself about explainer videos and its history with WIKIPEDIA.
Wiki View : Explainer videos are short online videos used to explain your company’s product or service. They are short marketing videos (usually under 2 minutes) used by brands, online companies and corporations to explain how a product or service works, with specific marketing purposes towards targeted audiences in a simple and entertaining manner.
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The following are the main marketing benefits of this kind of videos, supported by several researches and surveys :
Online visibility boost (SEO): video has 53 times more chances of being found organically on search engines.
Bounce rate reduction: average visit time spent on a webpage with an embedded video increases from initial 8 seconds to 2 minutes.
Conversion rates increase: landing page placed explainer videos can grow conversions (turn visitors into customers) up to 65% (See case studies in the History section).
E-mail click-through rate increase: emails sent with video content increase click-through rate by 100%.
ROI boost: 52% of US-based marketing professionals mention marketing videos as the online content with the best ROI.
The first ever explainer videos were created around in 2007 by the Common Craft team not only for marketing purposes but for educational and instructional goals also. Since then, many online businesses started to have explainer videos made to enhance their marketing campaigns and by the year 2014, surveys reported that nearly 80% of US-based businesses were producing video content (such as explainer videos) for their websites.
The most popular cases of beneficial explainer video implementation are those of the file hosting service Dropbox and visual analytics service Crazy Egg.
The use of an explainer video on Dropbox’s landing page generated a 10% conversion rate increase that generated 10 million more users and 50 million dollars of additional revenue in the year 2012 alone. On the other hand, Crazy Egg’s conversion rates were increased by 64% from their website-placed explainer video, generating 21 thousand dollars of extra monthly revenue.
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