Yes you are!!! “What do you mean? Should I consult my doctor?” is what runs on your mind isn’t? No, its time to consultant yourself! We live in a world of comforts. Our pizzas are delivered at doorsteps, we are spoilt with choices online; meeting goes at its ease swiping faces from right to left. We earn more than our parents did, we are independent, we are young and we are living up to it. Yet we are miserable. We are stressed because our jobs are not perfect, boss is not perfect, neighbor is not perfect, and our pets are not perfect! We cry to sleep sometime; we drink to forget our woes; our relationships are short-lived as long as our egos are long-lived. Ultimately, we have forgotten to breathe! When was the last time you went to your home balcony, looked at the view and took a deep breath not thinking anything at all? When was the last time you had big laughter ending up with stomach-ache with your kith and kin? When was the last time you enjoyed the breeze at beach not worrying about the pending assignments, not making mental notes of the grocery list, not thinking about your latest crush; just existing in the moment completely? We rush to office skipping our breakfast, we rush back home to just have that small nap for next day of anxiety and crankiness! When we sleep at nights, the last things we are the screens of our phone – wandering aimlessly our timeliness trying to find something but end up with nothing; every 10 minutes. The pressure to be happy is the reality! Happiness is redefined as to have a groupie party with a chic crowd every fortnight, to make sure the fun you just had is duly documented on social media and feel on air when your likes boost up! That is a futile exercise of habit. Follow Us On Fb : brandlovevideos Youtube : brandlovevideos
No more blah blah’s Educate yourself about explainer videos and its history with WIKIPEDIA.
Wiki View : Explainer videos are short online videos used to explain your company’s product or service. They are short marketing videos (usually under 2 minutes) used by brands, online companies and corporations to explain how a product or service works, with specific marketing purposes towards targeted audiences in a simple and entertaining manner.
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The following are the main marketing benefits of this kind of videos, supported by several researches and surveys :
Online visibility boost (SEO): video has 53 times more chances of being found organically on search engines.
Bounce rate reduction: average visit time spent on a webpage with an embedded video increases from initial 8 seconds to 2 minutes.
Conversion rates increase: landing page placed explainer videos can grow conversions (turn visitors into customers) up to 65% (See case studies in the History section).
E-mail click-through rate increase: emails sent with video content increase click-through rate by 100%.
ROI boost: 52% of US-based marketing professionals mention marketing videos as the online content with the best ROI.
The first ever explainer videos were created around in 2007 by the Common Craft team not only for marketing purposes but for educational and instructional goals also. Since then, many online businesses started to have explainer videos made to enhance their marketing campaigns and by the year 2014, surveys reported that nearly 80% of US-based businesses were producing video content (such as explainer videos) for their websites.
The most popular cases of beneficial explainer video implementation are those of the file hosting service Dropbox and visual analytics service Crazy Egg.
The use of an explainer video on Dropbox’s landing page generated a 10% conversion rate increase that generated 10 million more users and 50 million dollars of additional revenue in the year 2012 alone. On the other hand, Crazy Egg’s conversion rates were increased by 64% from their website-placed explainer video, generating 21 thousand dollars of extra monthly revenue.
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